Gwen Davies

Category Archives : Plain Language

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Here you go – three complications with three simple strategies to try. Terms – every profession has them All professions have their ways of talking that are like a secret handshake. If you can take a step back and look at what you write as if you were the reader,…

In Canada, the first weekend in September seems to be the last weekend of carefree and hot and bare feet. Even though it may not be, it’s followed by a getting-down-to-it feeling in the air. I’m sending you to someone else’s blog to kick off this get-at-it time because she gives…

There are a thousand sites to look at if you are serious about blogging. This how to is for rank beginners with no special equipment. The look is professional and you also learn how to make money while you’re blogging: www.youtube.com/watch?v=Oiov0L4blIw The first question is, how much time do you want…

Why not just put your website up and see what kind of results you get? The best answer, I think, is that you do not know what happens when people try to use your site. The right test lets you watch and listen to someone as they move through your site.Take a…

I have a friend who makes bracelets for her friends. (Lucky us.) One day she decided to test how well she chose bracelets for particular friends. She created a few bracelets, invited friends over, and asked them to choose the one they liked best. Not one chose the bracelet she…

This may be good news or bad news. It takes longer to write something clear, specific, interesting, and short than to write something longer. My process is to write something, and then edit it down. For a website, you need to edit it down and down again. And as you…

OK, last week I wrote about getting to know the language of the people coming to your web site. Not just anyone, but the people you most want to talk to, to make sure they can read, understand, and navigate the site. This check list is set up to help…

Your website, like all your writing, is going to a particular group of people. It is useful, especially if you have a larger website, to know a lot about these people. The clearer you are on your purpose for building a website, the easier it is for you to get to…

On CBC radio (Canada) last week a woman talked about report cards, and how she finally gave up reading them because she had no idea what they meant. Teachers spend ages writing those things. If no one reads what you write, you have NOT said anything. Using plain language is…

In her excellent book Letting Go of the Words, Ginny Redish talks about a website as a relationship. You set up that relationship when you invite people to come and look at, read, or listen to what you have to offer. (Redish, Janice, Letting Go of the Words: Writing Web…