Gwen Davies

Monthly Archives : July 2016

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This may be good news or bad news. It takes longer to write something clear, specific, interesting, and short than to write something longer. My process is to write something, and then edit it down. For a website, you need to edit it down and down again. And as you…

OK, last week I wrote about getting to know the language of the people coming to your web site. Not just anyone, but the people you most want to talk to, to make sure they can read, understand, and navigate the site. This check list is set up to help…

Your website, like all your writing, is going to a particular group of people. It is useful, especially if you have a larger website, to know a lot about these people. The clearer you are on your purpose for building a website, the easier it is for you to get to…

On CBC radio (Canada) last week a woman talked about report cards, and how she finally gave up reading them because she had no idea what they meant. Teachers spend ages writing those things. If no one reads what you write, you have NOT said anything. Using plain language is…