Why not just put your website up and see what kind of results you get? The best answer, I think, is that you do not know what happens when people try to use your site. The right test lets you watch and listen to someone as they move through your site.Take a…

OK, last week I wrote about getting to know the language of the people coming to your web site. Not just anyone, but the people you most want to talk to, to make sure they can read, understand, and navigate the site. This check list is set up to help…